FOR IMMEDIATE RELEASE
Apex Marine Announces New Dealer Finance Program for Honda Outboard Marine Engines Facilitated by Northpoint Commercial Finance
St. Louis, MI, November 18, 2015 – Apex Marine, Inc. (Apex), the world’s leading manufacturer of quality compact pontoon boats, has partnered with Honda Marine (Honda) to provide a new inventory finance program. The program is exclusive for authorized dealers who purchase Qwest, Paddle Qwest and Gillgetter brand compact pontoon boats outfitted with Honda outboard marine engines. Financing will be provided through Northpoint Commercial Finance (Northpoint), a leader in inventory financing solutions for the marine industry, and an exclusive partner to Honda.
Apex is committed to the financial well-being of its dealers and has partnered with Northpoint since 2012 to provide inventory financing, also known as floorplan financing, to its dealer network. Under the new inventory finance program with Honda Marine, dealers can draw on their Northpoint line of credit to fund purchases of pontoon boats with Honda engine packages. The program will provide Apex dealers with specialized, vendor-subsidized financing programs and terms, including an additional two months of free flooring. The offer extends to the entire boat package, including trailer, accessories and freight.
“We’re pleased to work with Honda and Northpoint to help our dealers differentiate themselves in the marketplace,” said Mark Dupuie, president of Apex Marine. “Dealers can use this program to fill out inventory, reduce costs and pass savings along to customers if they choose. It’s an especially attractive offer as Honda is a top brand in the industry.”
The world’s largest engine manufacturer, Honda pours the same legendary durability and attention to detail into its Honda Marine Outboards as it does the vehicles that have proven themselves over millions of miles. Mark DiPietro, senior manager of Honda Marine stated, “We offer more four-stroke marine experience than anyone, with engines inspired by our automotive technology and designed for the water with innovations like our 4-Front Corrosion Protection. We’re excited to share our passion for performance with Apex Marine and their dealers through this innovative financing program.”
“Combining the allure of Apex pontoon boats with the power of the Honda brand will be a win-win,” added Russell Baqir, VP of Northpoint’s marine business. “Our streamlined financing process and inventory financing will help dealers move faster and be more cost-efficient, and ultimately be more successful. At the same time, the incentive helps Apex and Honda increase their sales to dealers while improving cash flow. We’re pleased to continue to work with Apex and their dealers.”
About Apex Marine
Apex Marine is the world’s leading manufacturer of quality compact pontoon boats. Whatever boat owners enjoy on the water – adventure, excitement, fun, relaxing, spending time with family and friends, or enjoying time alone – Apex Marine understands that state-of-mind passion and has created a line of unique pontoon boats to meet the needs and budgets for every boating experience. With over 50 standard models and countless customizable options, Apex Marine manufacturers compact pontoon boats under well known brands including Qwest, Angler Qwest, Paddle Qwest and Gillgetter. For more information, visit qwestpontoons.com.
About Honda Marine
Honda Marine, a division of American Honda Motor Co., Inc., markets a complete range of outboard marine engines. Its comprehensive product line is powered exclusively by 4-stroke engines. Information regarding Honda Marine products is available at www.hondanews.com.
About Northpoint Commercial Finance
Northpoint Commercial Finance, with offices throughout North America, is a diversified financial solutions provider offering inventory lending, floorplan finance and asset based financing. An experienced lender, they offer a wide array of program structures to meet the needs of original equipment manufacturers, distributors, resellers and dealers in a variety of consumer and commercial products industries. Their team offers a creative, flexible and personal approach combined with innovative technologies, and streamlined processes. For more information about Northpoint’s product offerings, visitwww.northpointcf.com.